So, you put your business idea to the test and put together a business plan, it looks like a winner and you start working on that - but how do you let people know about what you’re doing?
We have put together some tried and tested methods to help you get your first customers and early adopters.
1) Set up a Google My Business page - this is how people can find you on Google, contact you and see photos of you and your business. You can even create a website and write blogs there. This is also a great way of seeing how your customers are interacting with your website and how many views you are getting as Google provides you with all the insights.
2) Search Engine Optimisation (SEO) - the process of getting free traffic from search engines to your website. If you haven't heard of this, don't worry, there are many experts out there that can help. Some website builders that have built in “SEO wizards” (eg. WIX) to help get website SEO to a good level. SEO is important as search engines index websites based on the content in contains throughout the site (including pictures!) focussing on keywords people use to search. The search engines also look at how user friendly your website is among other things. This is how websites are ranked in search engine results, so the better your SEO is, the better your website will rank putting it high up on the first page of results. This is important as not many people venture onto the second page of search engine results!
3) Social media - you are the expert in your particular field, so this should come across in all your communication whether it’s Instagram, Twitter, Pinterest, your Facebook page, even your mailing list. When starting out you can’t do it all, so discover which social media channels your audience uses or visits most and when they engage most and that's exactly where you should be! You should also write blog posts on relevant topics showcasing your expertise, style of work and your passion for starting your business. A lot of information and content today is consumed in video form, so it’s a great idea for you to be regularly posting Instagram lives, Facebook lives and vlogs as well. The more content you put out there, the more visible you will be to your audience.
4) Networking and Collaborations - Network and connect with people who are relevant to your business and are compatible with your brand. Once you have made the connection, set up some collaborations in some way either a competition, special event or guest blog posts. Nine out of 10 times, people are happy to work together as it’s more visibility for all parties. Make sure to shoutout on social media about any collaborations and at events you hold together always collect emails (making sure you are GDPR compliant, of course). Sending out your news and events to your mailing list is always a good idea.
5) Community Involvement - be an active member of the community such as Facebook groups, local meetup, networking events etc and add value where you can - that way when you shout out about your work and events people recognise you.
So, there you go, a few pointers to get you started. Don't get stuck in analysis paralysis - the key is small steps every day and soon enough your business will be recognised and you will reach your goals of creating your dream business, step by step and with the right foundations.