Part 2: Which Social Media Platform is Best for My Business?

There are a whole host of different platforms out there. Which is best for your business and should you be visible on all of them? Each social media platform has a different purpose, so it really depends who are trying to target as to which platform is best for you. Essentially it is quality over quantity – if you only have the time to build up one social media presence, just concentrate on making that as strong as you can. Pushing the same content across all platforms is a no-no. As each platform is different, the content you produce needs to suit the platform.

1. Facebook is all about building relationships. It is still the largest social media platform in the world, with five new profiles created every second! This is a great one for interacting with your local community and establishing a network. Creating groups on Facebook is a brilliant way to construct a community and to establish your authority on a subject.

2. Instagram is the visual platform. It has the youngest audience, with 63% of users aged between 18-34. It is a great platform for businesses in fashion, food and retail. Hashtags really help your posts get seen by the right people.

3. Twitter is very fast-paced. It is where the thought-leaders hang out and where you catch up-to-the-minute announcements and news stories, as they are unfolding. It has always been a great platform for posting text content, however it is becoming more visual and including an image in your tweet is now five times more effective, in terms of engagement.

4. LinkedIn is a networking hub for professionals. Traditionally it was known primarily for job hunting, but more recently it has become a place to read and share specialist articles. Having a company page on LinkedIn will make your business appear credible and can help clients find it.

Charlie is a mother of two and the founder of “Bold As” a social media manager who loves to create her own content. Follow “Bold As” on Instagram and find out more about Charlie on Linkedin


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